These days, when I met friends, they said “Did you see the Olympic game yesterday?” before “How are you?” There is no doubt that the hot issue is The London Olympic!
Then, are the Olympics a truly global event? In my opinion, the answer is “yes, definitely it is”. I will explore the Olympics associated with a global event. As dealing with the concept of globalisation in the first posting, there are cultural flows, media flows, and flows of capital in the process of globalisation. Increasing exports can be an example as flows of capital (Rose & Spiegel 2011, p. 652). Specifically, Preuss (cited in Rose & Spiege 2011, p. 653) shows how the Seoul Olympic in 1988 were intended not only to raise international awareness of Korean manufactured products but also to improve international relations between South Korea and the Soviet Bloc countries in order to promote Korean exports.
Who and why invented the modern Olympic Games? A French bureaucrat Pierre de Coubertin invented the modern Olympic Games (Short 2008 p. 322). What we have to focus is that a certain form of internationalism influenced to invent it (Short 2008 p. 322). There was increased competition between major powers for overseas markets and colonial possessions in the last third of the nineteenth century (Short 2008 p. 322). Short (2008, p. 322) notes that ‘This growing interaction in international space initiated a new wave of globalization as new organizations were set up to establish rules for how nations were to interact with each other’.
References.
Rose, A, & Spiegel, M 2011, 'The Olympic Effect', Economic Journal, vol. 121, no. 553, pp. 652-677, retrieved 4 August 2012, Business Source Complete, EBSCOhost.
Short, JR 2008, 'Globalization, cities and the Summer Olympics', City, vol. 12, no. 3, pp. 321-340, retrieved 4 August 2012, Academic Search Complete, EBSCOhost.
Picture sources
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